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Title:
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TARGET USER GROUP DEFINITION BASED ON PERSONAS APPROACH |
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Author(s):
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Kamila Olevičová , Daniela Ponce , Vladimír Bure , Pavel Čech |
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ISBN:
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978-972-8924-59-1 |
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Editors:
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Katherine Blashki |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Interactive television application, user requirements, user model, persona |
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Type:
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Short Paper |
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First Page:
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319 |
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Last Page:
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322 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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VitalMind project is focused on the development of interactive TV applications for elderly. Personas approach was
adopted for the purpose of description of the target user group. The Czech seniors requirements and limitations were
investigated with respect to the project technological objectives. Primary data were collected at two institutions.
Questionnaires and interviews were used for creating two personas and one anti-persona. |
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